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HOG

Harley-Davidson, Inc.

NYSE • United states

$27.19

+$0.46

(+1.72%)

Source: Yahoo Finance · Quote time Oct 20, 2026 20:00 GMT+0000

Catalyst Evidence

No verified catalyst stored yet

Click “View” to see the stored chain of evidence (if available).

Management
Credibility
Score

Harley-Davidson, Inc. (HOG)

Unavailable

Quotes may be delayed

$2.83B

Market Cap

1,556,297

Volume

14.0

P/E Ratio

2.75%

Div Yield

Harley-Davidson, Inc. Price Chart

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Management Credibility Analysis

Unavailable

Verified Management Score Unavailable

Management credibility requires sourced guidance and earnings history.

Upcoming Catalysts

Verified event feed

Verified Catalysts Unavailable

No sourced upcoming event feed is configured for this stock yet.

Company profile

No description available

Chief executive: Not disclosed
Headquarters: 3700 W JUNEAU AVE, MILWAUKEE, WI
Founded: Not disclosed

📈 Company Timeline

Major business events

Positive

Negative

Neutral

14 Aug 2026

Large-holder ownership filing

A holder reported or amended a beneficial ownership position of more than 5% in Harley-Davidson, Inc..

11 Aug 2026

Large-holder ownership filing

A holder reported or amended a beneficial ownership position of more than 5% in Harley-Davidson, Inc..

6 Aug 2026

Harley-Davidson, Inc. filed Form 10-Q

Harley-Davidson, Inc. submitted Form 10-Q to the SEC for the period ending Jun 30, 2026.

31 Jul 2026

Large-holder ownership filing

A holder reported or amended a beneficial ownership position of more than 5% in Harley-Davidson, Inc..

23 Jul 2026

Harley-Davidson, Inc. reported Operating or financial results

Harley-Davidson, Inc. filed an 8-K covering operating or financial results, supporting financial statements or exhibits.

Capital Structure & Financial Position

Financial strength and liquidity analysis

Cash and equivalents (USD)$1.90B

Total assets (USD)$7.25B

Shareholders' equity (USD)$3.10B

Long-term debt (USD)$1.13B

Debt due within a year (USD)$498.47M

Source: SEC EDGAR company facts (opens in a new tab) Balance sheet dated 30 Jun 2026

Peer Comparison - Consumer Discretionary

Company	Price	Market Cap
AMZN - Amazon.com, Inc.	$262.37 Yahoo Finance	$2.83T
WMT - Walmart Inc.	$117.80 Yahoo Finance	$934.60B
V - Visa Inc.	$407.85 Yahoo Finance	$728.73B
MA - Mastercard Incorporated	$620.80 Yahoo Finance	$543.83B
COST - Costco Wholesale Corporation	$990.62 Yahoo Finance	$438.97B

📋 Corporate Actions

Recent and upcoming corporate events

Verified Corporate Actions Unavailable

Dividend, buyback, split, and spin-off feeds are not ingested for this stock yet.

Financials

Financial statements and key metrics analysis

Quarter	Revenue (USD)	Operating income	Net income	Diluted EPS (USD)	Filed
Q2 2026	$1.11B	$76.01M	$79.81M	$0.75	10-Q · 5 Aug 2026
Q1 2026	$1.06B	$23.49M	$24.77M	$0.22	10-Q · 6 May 2026
Q4 2025	$390.55M	−$361.06M	−$279.30M	Unavailable	10-K · 26 Feb 2026
Q3 2025	$1.08B	$474.76M	$377.37M	$3.10	10-Q · 5 Nov 2025
Q2 2025	$1.05B	$112.44M	$107.57M	$0.88	10-Q · 6 Aug 2025
Q1 2025	$1.08B	$160.50M	$133.10M	$1.07	10-Q · 6 May 2025

Source: SEC EDGAR company facts (opens in a new tab)

Analyst Consensus

Neutral

Target: $27.29

0.4% upside potential

📈

Strong Buy

Unavailable

👍

Buy

3

⏸️

Hold

3

📉

Sell

2

8 analysts covering this stock

Source: Nasdaq analyst research (opens in a new tab) Retrieved 21 Oct 2026, 12:49 UTC Targets range 17.00–33.00 Ratings are third-party opinions, not advice.

💰 Upcoming Dividends

Next dividend payments

Verified Dividend Data Unavailable

Dividend calendar data is not ingested for this stock yet.

Guidance Evolution

Verified Guidance History Unavailable

Verified company guidance history is not ingested for this stock yet.

💼 Director Transactions

Recent insider activity

1

Oct 2026

Root Jonathan R

CFO and CCO

Open-market sale

$24.43 per share

1,559 shares

24

Sep 2026

NOVA DANIEL J

Director

Option exercise

Unavailable per share

5,168 shares

1

Sep 2026

Root Jonathan R

CFO and CCO

Open-market sale

$27.46 per share

1,554 shares

11

Aug 2026

Littleton Gayle

CLO, CCO, CAO & Corp Sec

Open-market purchase

$26.38 per share

7,500 shares

10

Aug 2026

Starrs Artie

Director, President & CEO

Open-market purchase

$25.89 per share

10,000 shares

3

Aug 2026

Root Jonathan R

CFO and CCO

Open-market sale

$24.88 per share

1,554 shares

31

Jul 2026

NOVA DANIEL J

Director

Open-market purchase

$24.57 per share

40,000 shares

Top Shareholders

Vanguard Group Inc

11,446,616 shares

-11.668% change

12/31/2025

Blackrock, Inc.

10,196,018 shares

-3.864% change

6/30/2026

Donald Smith & Co., Inc.

9,279,072 shares

-7.366% change

6/30/2026

Dimensional Fund Advisors Lp

5,968,319 shares

2.111% change

6/30/2026

Vanguard Portfolio Management Llc

5,625,072 shares

6.463% change

6/30/2026

American Century Companies Inc

5,351,228 shares

12.505% change

6/30/2026

Lsv Asset Management

5,081,044 shares

-1.797% change

6/30/2026

Vanguard Capital Management Llc

4,747,108 shares

-6.201% change

6/30/2026

Fifthdelta Ltd

4,372,149 shares

105.236% change

6/30/2026

State Street Corp

4,236,174 shares

11.617% change

6/30/2026

Source: Nasdaq institutional holdings (opens in a new tab) Observed 21 Oct 2026, 12:49 UTC· 17 hours ago

Research coverage and investment tools

Harley-Davidson, Inc. (HOG) is a stock listed on the New York Stock Exchange in the United States, in the Consumer Discretionary sector (Motor Vehicles). Its last price was US$27.19 on 20 Oct 2026. That is 86% of the way from its 52-week low of US$17.09 to its 52-week high of US$28.86. It paid US$0.74 a share in dividends over the last 12 months, a dividend yield of 2.75%. The latest ex-dividend date on file is 15 Sep 2026. Its market capitalisation was US$2.83 billion at that price.

Watch Add to portfolio Set an alert Compare Position size

How position sizing works Dividend yield and total return

Quarter	Revenue	Operating income	Net income	Diluted EPS	Gross margin	Operating margin	Free cash flow	Filed
Q2 2026	$1.11B	$76.01M	$79.81M	$0.75	—	6.8%	$155.43M	10-Q · 5 Aug 2026 (opens in a new tab)
Q1 2026	$1.06B	$23.49M	$24.77M	$0.22	—	2.2%	−$259.81M	10-Q · 6 May 2026 (opens in a new tab)
Q4 2025	$390.55M	−$361.06M	−$279.30M	Unavailable	—	-92.4%	$100.43M	10-K · 26 Feb 2026 (opens in a new tab)
Q3 2025	$1.08B	$474.76M	$377.37M	$3.10	—	44.0%	−$129.12M	10-Q · 5 Nov 2025 (opens in a new tab)
Q2 2025	$1.05B	$112.44M	$107.57M	$0.88	—	10.7%	$332.37M	10-Q · 6 Aug 2025 (opens in a new tab)
Q1 2025	$1.08B	$160.50M	$133.10M	$1.07	—	14.8%	$111.56M	10-Q · 6 May 2025 (opens in a new tab)

Quarter ended	Reported	EPS	Consensus	Surprise
Jun 2026	7/23/2026	$0.75	$0.62	+21.0%
Mar 2026	5/5/2026	$0.22	$0.34	-35.3%
Dec 2025	2/10/2026	−$2.44	−$0.92	-165.2%
Sep 2025	11/4/2025	$3.10	$1.38	+124.6%

Cash and equivalents: $1.90B
Total assets: $7.25B
Shareholders' equity: $3.10B
Long-term debt: $1.13B
Debt due within a year: $498.47M

SCHEDULE 13G · 14 Aug 2026

Large-holder ownership filing (opens in a new tab)

A holder reported or amended a beneficial ownership position of more than 5% in Harley-Davidson, Inc..
SCHEDULE 13G · 11 Aug 2026

Large-holder ownership filing (opens in a new tab)

A holder reported or amended a beneficial ownership position of more than 5% in Harley-Davidson, Inc..
10-Q · 6 Aug 2026

Harley-Davidson, Inc. filed Form 10-Q (opens in a new tab)

Harley-Davidson, Inc. submitted Form 10-Q to the SEC for the period ending Jun 30, 2026.
SCHEDULE 13G · 31 Jul 2026

Large-holder ownership filing (opens in a new tab)

A holder reported or amended a beneficial ownership position of more than 5% in Harley-Davidson, Inc..
8-K · 23 Jul 2026

Harley-Davidson, Inc. reported Operating or financial results (opens in a new tab)

Harley-Davidson, Inc. filed an 8-K covering operating or financial results, supporting financial statements or exhibits.

Insider	Date	Transaction	Shares	Average price	Filing
Root Jonathan R CFO and CCO	1 Oct 2026	Open-market sale (S)	−1,559	$24.43	Form 4 (opens in a new tab)
NOVA DANIEL J Director	24 Sep 2026	Option exercise (M)	+5,168	—	Form 4 (opens in a new tab)
Root Jonathan R CFO and CCO	1 Sep 2026	Open-market sale (S)	−1,554	$27.46	Form 4 (opens in a new tab)
Littleton Gayle CLO, CCO, CAO & Corp Sec	11 Aug 2026	Open-market purchase (P)	+7,500	$26.38	Form 4 (opens in a new tab)
Starrs Artie Director, President & CEO	10 Aug 2026	Open-market purchase (P)	+10,000	$25.89	Form 4 (opens in a new tab)
Root Jonathan R CFO and CCO	3 Aug 2026	Open-market sale (S)	−1,554	$24.88	Form 4 (opens in a new tab)
NOVA DANIEL J Director	31 Jul 2026	Open-market purchase (P)	+40,000	$24.57	Form 4 (opens in a new tab)

Institution	Report date	Shares	Change
Vanguard Group Inc	12/31/2025	11,446,616	-11.668%
Blackrock, Inc.	6/30/2026	10,196,018	-3.864%
Donald Smith & Co., Inc.	6/30/2026	9,279,072	-7.366%
Dimensional Fund Advisors Lp	6/30/2026	5,968,319	2.111%
Vanguard Portfolio Management Llc	6/30/2026	5,625,072	6.463%
American Century Companies Inc	6/30/2026	5,351,228	12.505%
Lsv Asset Management	6/30/2026	5,081,044	-1.797%
Vanguard Capital Management Llc	6/30/2026	4,747,108	-6.201%
Fifthdelta Ltd	6/30/2026	4,372,149	105.236%
State Street Corp	6/30/2026	4,236,174	11.617%

Previous close: 26.73 USD
Day range: 26.65 – 27.36 USD
52-week range: 17.09 – 28.86 USD
Volume: 1,556,297
Market cap: $2.83B
Average volume: 3,454,884
P/E ratio: 14.0
EPS (FY 2025, diluted): 2.78 USD
Dividends (last 12 months): 0.74 USD
Dividend yield: 2.75%
Ex-dividend date: 15 Sep 2026
Shares outstanding: 104.07M
Beta (5Y monthly): 1.35

Price, ranges and volume: Yahoo Finance (opens in a new tab) Observed 20 Oct 2026, 20:00 UTC· 1 day ago

Average volume and shares: Nasdaq (opens in a new tab) Observed 22 Oct 2026, 06:22 UTC· 10 minutes ago

Dividends: Yahoo Finance dividend history (opens in a new tab) Observed 22 Oct 2026, 06:22 UTC· 10 minutes ago

P/E is market cap ÷ trailing 12-month net income from SEC filings.

EPS: SEC EDGAR company facts (opens in a new tab)

Beta: 5 years of monthly returns against the S&P 500, calculated from Yahoo Finance prices. Market cap is the price × shares outstanding. What dividend yield leaves out: dividend yield vs total return

This research is not available for HOG yet

Guidance history

IMPORTANT FINANCIAL DISCLAIMER: The information provided on this platform is for educational and informational purposes only and should not be construed as investment advice. All investments involve risk, including potential loss of principal. Past performance does not guarantee future results. Take Profits is not a registered investment advisor and does not provide personalized investment advice. Users should conduct their own research and consult with qualified financial professionals before making investment decisions. Market data may be delayed and is provided by third-party sources.